There are a whole pile of things an author needs to know before they know they need to know them. Follow?
Today I’m talking about building a media kit. A media kit is a collection of everything you need for the various media outlets available to most authors – blogs, social networking, Goodreads, etc.
There are dozens of things you can include, but I’ve made a list of the basics, the minimum things that I include in my media kits. By having all of this ready ahead of time, you get a jump on reviews, blog tours, blog hops. It’s also a huge time saver putting it together before you need it, rather than scrambling to find the PDF review copy, months after you downloaded it.
I create a separate folder in my dropbox just for media kits. Inside that folder, each book gets its own folder with its media kit.
- Your bio
- The book’s blurb
- A list of available review formats – I also like to keep a copy of each format in the media kit file.
- Excerpts – I like to have three or four different excerpts of varying ‘ratings’ and lengths.
- The book’s cover saved as a high resolution jpeg
- Your author photo, saved as a high resolution jpeg
- Your buy links – all of them. You (usually) make the most money when your book sells from your publishers site, but some people only like to buy from Amazon, B&N, etc
- Links to your website and all your social media outlets – also check out this post I did on starting your blog.
- A list of available swag
Anything I missed? Let me know!