How to Build a Media Kit

There are a whole pile of things an author needs to know before they know they need to know them. Follow?


Today I’m talking about building a media kit. A media kit is a collection of everything you need for the various media outlets available to most authors – blogs, social networking, Goodreads, etc.

There are dozens of things you can include, but I’ve made a list of the basics, the minimum things that I include in my media kits. By having all of this ready ahead of time, you get a jump on reviews, blog tours, blog hops. It’s also a huge time saver putting it together before you need it, rather than scrambling to find the PDF review copy, months after you downloaded it.

I create a separate folder in my dropbox just for media kits. Inside that folder, each book gets its own folder with its media kit.

  1. Your bio
  2. The book’s blurb
  3. A list of available review formats – I also like to keep a copy of each format in the media kit file.
  4. Excerpts – I like to have three or four different excerpts of varying ‘ratings’ and lengths.
  5. The book’s cover saved as a high resolution jpeg
  6. Your author photo, saved as a high resolution jpeg
  7. Your buy links – all of them. You (usually) make the most money when your book sells from your publishers site, but some people only like to buy from Amazon, B&N, etc
  8. Links to your website and all your social media outlets – also check out this post I did on starting your blog.
  9. A list of available swag
It also helps to know the word count, page count and heat rating. 

Anything I missed? Let me know!



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2 Responses to How to Build a Media Kit

  1. What is a ‘heat rating’?

    • Sarah Sarah says:

      A ‘heat rating’ is if you write romance or erotica, so people know just how erotic or explicit it is. Thanks for reading!

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